Hi. I am Marium.

💡 "Data tells stories, and I help uncover them through the lens of human behavior."

I'm a Behavioral Scientist and Data Analyst passionate about transforming data into actionable insights. I bridge the gap between human behavior and data science, combining psychological expertise with technical skills to solve real-world problems.
🎯 What I Do
I specialize in:
📊 Data Analysis & Visualization: SQL, Power BI, Tableau
🧠 Behavioral Research: Psychometrics, Statistical Modeling, Experimental Design
🏗️ Data Engineering: Building data warehouses, ETL pipelines, dimensional modeling
📈 Business Intelligence: Creating dashboards and analytical solutions

📘 View my full project planning in Notion
💻 View my GitHub Repository

Power BI

2026 Sales Dashboard Analysis Report

2026 Sales Dashboard

Comprehensive sales dashboard analysis showcasing advanced data analytics capabilities across product performance, temporal trends, and strategic business recommendations. This analysis provides actionable insights for optimizing sales strategy and revenue generation through descriptive analytics, time series analysis, and customer segmentation.

SQL × Exploratory Data Analysis

Exploratory Data Analysis of Sales Data in SQL

SQL exploratory data analysis project

In this project I use pure SQL to explore a sales data warehouse built from CRM and ERP sources. I profile tables and columns, validate date and customer coverage, compute core business KPIs, and analyze how revenue is distributed across customers. The EDA sets the analytical foundation for the star‑schema data mart and Tableau dashboards developed in the full data warehouse project.

SQL × Advanced Analytics

Advanced SQL Analytics on Sales Data

Advanced SQL analytics on sales data

In this project I extend a star‑schema sales data warehouse to perform advanced analytics directly in SQL. I use window functions, CTEs, and segmentation logic to analyze time‑series trends, compare products to their historical baselines, quantify category contribution to total revenue, and segment customers into VIP, Regular, and New groups. The project shows how well‑structured SQL alone can answer complex business questions that are usually handled in BI tools or notebooks.

SQL × Tableau

Insights into Automotive Industry

SQL Tableau project

This project demonstrates robust SQL querying techniques to derive meaningful insights from the Car Dekho automotive database. The findings provide a clear picture of car inventory trends, fuel preferences over the years, and potential growth or decline in car availability.

MATLAB

COVID-19 Data Analysis and Visualization

MATLAB COVID-19 project

This project analyzes COVID-19 data to understand the distribution and impact of the pandemic across different countries. It focuses on total cases and deaths and visualizes the data to highlight which countries have been most affected.

Microsoft Excel

Comparative Nutritional Analysis of Cereal Brands

Excel cereal analysis

This project analyzes the nutritional content of various cereal products to identify patterns in healthiness and compare nutritional value. By examining relationships between nutritional factors and health standards, it highlights healthier choices for consumers.

SPSS

Longitudinal Analysis of Adolescent Skill Development

SPSS longitudinal analysis

This project involves a longitudinal analysis of the development of cognitive and socio-emotional skills in adolescents aged 11 to 15. The findings inform educators and policymakers about which areas may require additional support during these crucial years of development.